Premier Soccer League (PSL) chairman Irvin Khoza announced DStv as the new sponsor of the Premiership on a five-year deal on Thursday evening.
DStv replaces Absa‚ the banking company which announced in June it would end its 13-year sponsorship (from 2007 to 2020) of the PSL’s Premier Division at the conclusion of the past 2019-20 season.
“The PSL announces that DStv is now the official sponsor of the PSL,” Khoza said in a press conference televised from DStv’s studios in Randburg.
“This competition will be referred to as the DStv Premiership.“It’s a synergy that is powerful in what it brings to the supporters in that it the PSL continues to innovate and improve its products, which will have the full backing of DStv, whose offering requires an abundance of local content.
“There is no them and us. We are joined at the hip to produce enhanced consumption for the best products for our deserving supporters.”
The new league will now be known as the DStv Premiership when the new term gets underway.