Having been kit sponsors of all South African national teams since 2014, Nike saw their contract not renewed by the South African Football Association (SAFA) after the 2019 African Cup of Nations Cup in Egypt.
French brand, Le Coq Sportif, has now been confirmed as the new kit sponsors after penning a long-term deal with the local football governing body.
According to Soccer Laduma, Roger Noades, director of Le Coq Sportif in South Africa, expressed their excitement being on-board, though the current coronavirus pandemic means all processes are halted.
“We’re really excited about the deal, we’ve signed a five-year deal with SAFA starting officially from June 1, however with the delays due to the virus we’re not sure when the players will get to wear it for the first time.
“We totally believe that with a bit of French flair, we can play our part moving forward. Le Coq Sportif is one of the oldest brands in the world, it’s been going since 1882, so we’ve got heritage. We know exactly what South Africans love… I have a nine-year-old, and I’m hoping to help build South African footballing icons for him and the generations to come.
“We’ve been here in the country for 12 years now, we know South Africans love their football, and we want to support that. We want to build those icons with SAFA, with Bafana, with Banyana.”
Bafana have also previously been sponsored by the likes of Kappa, Adidas and Puma.