Checkers aims to save you more money

Checkers has introduced its extra savings programme that is established to enhance the Checkers brand to compete with Woolworths and Pick ‘n Pay.

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Steven Burnstone, CEO of Eighty20 told Business Live that “Sometimes being the first to market is not always the best strategy. The Shoprite Group, which owns Checkers, has traditionally positioned itself as an EDLP (everyday low-price) chain, saying that it will not implement a loyalty programme. Its entry is an acknowledgement that loyalty is an essential component of the broader customer proposition. Businesses without a loyalty offering are missing out”.

Other retailers have had their loyalty and savings programme for a while.

The programme is expected to maintain its offers and make effective use of the data it gathers to drive performance in the long term for Checkers.

Not only the retail itself will benefit from this programme but also customers to be identified as the retail buyers and to see what they are buying from them.

“It’s more effective to discount items in the shopper’s basket as the Checkers programme does. This not only drives customers into the store to buy specific items, but it also provides the opportunity for increasing spend on other items they see once they’re in-store,” Burnstone comments.

According to Checkers, With Xtra Savings, you can cut through the smoke and mirrors and save up to 35% off selected groceries instantly every time you shop and swipe.