AKA keeps breaking records and securing that bag. With just a few hours to go to his second orchestral performance happening in Durban this weekend, and his celebration as the first SA hip hop artist to score diamond certification, the rapper has reached another milestone.
READ: AKA x Reebok collaboration
Last week the Fela in Versace singer launched his #TheSneAKA with Reebok and the public got access to the shoes online yesterday. Supa Mega’s highly anticipated sneaker sold out on Reebok’s online store in 10 minutes – all 600 pairs.
“Reebok has partnered with celebrities in other countries like the US with great success, but this is the first time we have done it with a South African artist,” says Brian Jackson, Brand Activation Manager at Reebok South Africa.
“We were a bit unsure about how South Africans would respond, but we needn’t have worried; we are blown away by the overwhelmingly positive response from Reebok fans.”